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Policy

OpenAI told Sora creators to drop the word “cameo”

A federal judge extended a temporary injunction on the “Cameo” brand, so OpenAI is renaming the feature, updating prompts, and rolling out stricter teen-safety guidance today.

Creators inside OpenAI’s Sora community were told Tuesday night to stop using the word “cameo.” The guidance followed a court hearing where a federal judge extended a temporary ban on the “Cameo” brand while considering a broader injunction, forcing OpenAI to scrub the term and relabel it as “character/reusable character” overnight…

The case, still under seal, stems from a talent-tech startup that argues OpenAI’s branding confuses users into thinking Sora’s AI stand-ins are tied to their marketplace, and the court’s decision to keep the freeze in place signals the plaintiff could win on the merits…

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Judge's gavel resting on open law book
Policy

OpenAI told Sora creators to drop the word “cameo”

Creators were told Tuesday night to stop saying “cameo” after a judge kept the injunction in place, so OpenAI scrubbed the term, renamed it “character/reusable character,” and pushed the stricter teen-safety spec.

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